I'd been looking at typeset pages of my novel. It's interesting seeing the type laid out. It does make a difference seeing my name written on the cover page. A swirly--is that a word?--font is used to spell Noel Alumit. It's interesting. It gives my name a ponderous, romantic, old-world feeling. As opposed to the Times New Roman font I always use, hoping to appear direct and modern.
A font makes a big difference.